Professional wardrobe consultant and personal shopper
"...Lundgren is spreading her fashion-conscious message one person at a time as Austin's busiest personal shopper."
— Women's Wear Daily
Paula's Services
"Whether you need assistance finding things for the casual trip to Italy, or are just wanting to update your closet, reorganize, check for spots, or tears, I can help."
About Paula
Paula is an Austin, Texas based professional closet and wardrobe consultant with over 25 years of fashion industry experience.
Our Approach
Things go better if you're not worried about the way you look. Promotions happen, engagements happen, weddings look better, pictures look better.
"'You have to get real about who they are,' [Lundgren] says. 'You have to consider their budget, lifestyle, career, whether they have kids. It's not about you.' She has worked with a huge variety of clients, with budgets ranging from $750 to a gasp-inducing $30,000 for a season's worth of clothes."
— TRIBEZA Magazine